We’re looking for a Creator Campaign Manager!


20.09.2021 – MJ Widomska

We’re very excited to begin our search for a new team member as we’re recruiting for a Creator Campaign Manager at YRS TRULY! A little bit about us: we’re an award-winning creative agency for gaming in tech, with a big focus on ethics and sustainability. Read more...

Who gets to be a gamer?


04.02.2021 – Ella Hagi

I’m Ella, I’m 31 and I’m pretty much a case study on why the gaming industry loses out when it ignores adult women. But, allow me to expand: I like doing yoga, watching medical dramas and drinking negronis in pretentious bars. I couldn’t possibly be a gamer. Right? Read more...

How to work with illustrators? Budgets, briefs, commissions


04.11.2020 – Ella Hagi

We’ve all been there. You’ve been tasked with a new project, and while it looks pretty straightforward as an idea, you don’t have a clue about any of the actual steps needed to reach the goal. Of course, these seemingly obvious things don’t often get their Wiki How articles but that’s exactly where we step in. Read more...


There, I said it: as it stands, Byte is unlikely to beat TikTok at its own game


20.07.2020 – MJ Widomska

As soon as TikTok gets in trouble (which happens often), the search for the Next Big Thing™️ intensifies. Recently, Vine’s successor Byte is getting some press off TikTok’s ban in India and potential ban in the US. Currently, it’s the only notable video-only social media network that isn’t TikTok. But, is it actually a viable competitor? Read more...


Parasocial: Twitch and the new normal of online relationships


16.06.2020 – MJ Widomska

Have you ever caught yourself forming a bond with an online creator? Perhaps you were watching their film review on YouTube and thought it could be fun to grab a beer with them. Maybe you followed their make-up tutorial and felt like they’re speaking directly to you. Read more...


Want your brand to be present on TikTok? Here are your options


01.04.2020 – MJ Widomska

If you work in marketing or lead a brand, you’re probably over 25. If you are over 25, there’s a good chance you’re not on TikTok. TikTok is a social media network, not unlike the now-defunct Vine but with more features and better tech. Its core offering lies in short videos created by and fed to its users as one continuous, full-screen video feed. Read more...


I’m running an agency at 24. Here’s what I do differently


24.02.2020 – MJ Widomska

I founded my content marketing studio when I was 22. I’d already been a full-time social media freelancer for about three years, and I thought I’d been through it all – highs and lows with clients big and small, stints at advertising agencies, meetings and tedious admin. Read more...


YRS TRULY founder MJ Widomska on agency purpose


17.12.2019 – MJ Widomska

Running a small agency is not an easy job. We have a set of challenges: introducing ourselves to the world and proving a small studio can deliver the same quality as the big players. We work twice as hard to get through the door and get noticed, and this extends to how hard we work with our clients. Read more...