How to get a marketing job in gaming?

Tim Wood, 25 February 2021 (GUEST BLOG)


If you’re here, you’re probably asking yourself: “How on earth do I get my first marketing job in the games industry?” You’re possibly on your knees, screaming at the sky.

But don’t worry, I’m here with the answers. My name’s Tim Wood, and I’m a headhunter in the games industry. This means I’m paid to get people jobs in games and along the way, I’ve learnt a few things.

There are so many very talented people out there wanting to work in the industry. What can you do to stand out?

Well, it all comes down to what you feel confident doing. And, equally as important, how would you like to market yourself.

Writing a very nice cover letter to go with a very nice CV is great, but is there anything extra you could do? What separates the good from the great?

Most of the applicants who apply for entry roles will already have the basic requirements on paper, which will read something like:

Must have a degree or equivalent experience
Can work independently or in a team
Understands social media or is willing to try
Some other arbitrary statement, probably involving “any other duties as required”

All of the above would possibly cover most human beings these days. But, try to approach your application like your reviewer would: with a commercial hat on. Regardless of vacancy, everyone wants the best hire, so you’re gonna have to delve a little deeper. You’d hire for potential, not just for boxes that can be ticked.

So, the best way you can prepare is to start showing that potential. Perhaps you’ve set up a Twitch or YouTube channel and you can show its growth and engagement rate. Maybe you run an Instagram or Twitter account with regular follower interaction. Or perhaps, you’ve got a few ideas on what you’d like to do if you get the job, and you can create a pitch to attach to your application.

One of the most important steps you can take is to make sure that your own personal pages and platforms are fully optimised and set up: pay close attention to LinkedIn.

My advice is: put as much effort into your own marketing and networking as you would in your very first job, if not more. This will pay off long term, not only in your first job, but in your next one, too. Because you’re showing you have the energy and tenacity to go a little bit further.

I’ll let you in on a little headhunting secret: when it comes to choosing candidates to interview, candidates who go the extra mile are the ones who most usually get a placement.

Marketing and PR has changed a lot in the past couple of years: now, you’re not just talking to customers, but also followers, brand allies, sassy fast food Twitter accounts and everyone in between.

The gaming industry needs to hire people who truly understand not just the platforms they’re on, but the diverse audience they are going to be talking to every day, which requires diversity in itself from the hiring side. The industry is in no way perfect, but it’s continually getting better.

There has never been a better time to try and get into games, so give yourself every advantage you can. Get started, put your knowledge into practice and market yourself into that first job.

And if you’re still stuck on what to do? Pop me a message to one of my links below.

You CAN do it. I believe in you, even if you don’t.
 
Tim Wood - Headhunter & Copywriter
(Twitter︎︎︎LinkedIn︎︎︎)

YRS TRULY is an award-winning creative studio based in London. We help brands in tech and gaming be more inclusive and reach new audiences ︎ You can find out more about work here, check in with us on Twitter or drop us an email at hello@yrstruly.uk.