Magic: The Gathering on Gather 

Gather is an interactive meeting platform featuring proximity video chat, making it as close to the real deal as a digital event can get.

And, best of all, it’s fully customisable, with the final product reminiscent of vintage pixel games.

So, we ventured into Gather with Magic: The Gathering to create interactive experiences for Strixhaven: School of Mages and Adventures in the Forgotten Realms.

Strixhaven: School of Mages

To celebrate Strixhaven: School of Mages, we recreated the university and all of its five colleges in pixel form. Lore, puzzles, quests, NPCs and treasures filled the space.

Not only that: between Prismari, Quandrix, Witherbloom, Lorehold, Silverquill, the Biblioplex, Firejolt Cafe and Bow’s End Tavern, our guests had a lot to explore.

Forbes called the event “a masterclass in pandemic event planning“︎︎︎.

Adventures in the Forgotten Realms

As Magic: The Gathering met Dungeons & Dragons for a very special set, we invited content creators and press to traverse a dungeon in search of ten exclusive Adventures in the Forgotten Realms cards.

It wasn’t an easy task: there were over 80 rooms to explore, with hundreds of NPCs and interactive objects. 60 creators streamed the event, which was then made available to all through a limited-edition template. The space can also be accessed here

Magic: The Gathering on Gather:
 – Interactive experience
 – Digital event for content creators and press
 – Partnership with Gather to distribute the map among Gather users

Featured in Forbes, IGN France, IGN Southeast Asia, Eurogamer, Dicebreaker, Tom’s Hardware and more.