Secret Lair Summer Superdrop Shows for Magic: The Gathering | live stream
Magic The Gathering’s Secret Lair is a series of collectable card sets available only for a limited time. In May 2020, Wizards of the Coast announced the Secret Lair Summer Superdrop, featuring five distinct sets that ranged from tattoos to ornithology.
To support Secret Lair Summer Superdrop, we curated a series of themed live shows on Twitch. We featured creators from both the MTG sphere and outside of it, involving them in quizzes and talent shows.
We wanted to maximise engagement, so we created a custom extension for Twitch which allowed viewers to vote and actively participate in the quiz part of the stream.
The activation took place on the Twitch channel of a popular MTG creator Luis Scott-Vargas, who was joined by fellow MTG streamer GabySpartz and Alysia Judge, gaming journalist and host. Every day, a different creator would join them for a talent show. Guests included tattoo artist Rebecca Vincent, body painter Melissa Croft, DIY YouTuber Odin Makes and illustrator Dan Mumford.
You can watch all streams on LSV’s Twitch channel.