The History of British Videogames | video + event


Our passion for gaming came in handy for this project for giffgaff where we created the very first documentary about the history of British video games and the gaming industry. We interviewed developers, studio founders, gamers and new media experts for this two-part 20-minute documentary.

Our team took this from concept to a finished product, over-delivering on all KPIs and generating organic engagement from its target audience.

We leveraged the partnerships in the video to gain organic traction even before the paid spend has kicked in. Though it was shot in the same week, the video was split into two parts. That allowed us to target audiences interested in 80s and 90s gaming separately to an audience who’s more interested in the 00s and 2010s.

Just before the official release, we came back to the National Videogame Museum for a screening. We invited local gamers, devs, bloggers and press to join us for an evening of fun, games & a Q&A with some of the experts featured in the video.

Thanks to the National Videogame Museum for helping us out and our friends at Fourpure Brewing Company & Ugly Drinks for sponsoring the event!