TikTok: 2021 highlights ︎

The Background

We spent a lot of time on TikTok in 2021 (not just because it’s fun), as we worked with fantastic clients like Dungeons & Dragons, Magic: The Gathering, Bandai Namco and SEGA on over a dozen TikTok campaigns. 

The Activation(s)

Ranging from small awareness campaigns to larger organic hashtag challenges, we collaborated with hundreds of incredible TikTok content creators and amassed over 50,000,000 views on TikTok. 

Here’s an overview of some of our favourite campaigns: ︎︎︎




Psst! In 2020, we won an award for our TikTok campaign for Dungeons & Dragons – more on that here︎︎︎

Tales of Arise for Bandai Namco ︎ 1.2M views ︎
#WelcomeToArena for Magic: The Gathering ︎ 6.5M views ︎
#MTGin60s for Magic: The Gathering ︎ 9M views ︎
PlayerUnknown’s Battlegrounds for BXDXO ︎ 1M views ︎



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