TikTok: 2021 highlights 🌟 



We spent a lot of time on TikTok this year: not just because it’s fun and has us all addicted, but also because we worked on over a dozen TikTok activations. Ranging from small awareness campaigns to larger organic hashtag challenges, we ended up collaborating with hundreds of incredible TikTok content creators and amassed over 50,000,000 views on TikTok. 

Here’s an overview of some of our favourite campaigns ︎︎︎
#MTGin60sMagic: The Gathering
Challenge: explain Magic: The Gathering in 60s or less. No restrictions how!


#WelcomeToArenaMagic: The Gathering
Celebrating the release of Magic: The Gathering Arena on mobile. 
Tales of AriseBandai Namco
Connecting with new and existing fans of the Tales series on TikTok. 


PlayerUnknown’s Battlegrounds BXDXO
Raising awareness around PUBG free week on Steam.