Ubisoft UK on social ︎

The Background

We help Ubisoft UK︎︎︎ create content fit for their iconic games with a rolling social media strategy.

We find the most authentic and entertaining ways to reach new and existing audiences – with a focus on TikTok and Twitter content.
The Activation

Within the first three months of working together, we saw a combined total of over 1,900,000 organic views.

Our spotlight platform for this project was TikTok, via the official Ubisoft UK account. Within the first month, we saw:
  • 730% increase in video views;
  • 447% increase in likes;
  • 313% increase in comments.

As of January 2023, we’ve doubled the percentage of viewers that identify as female and increased the TikTok follower count by 145% – from 31k to 76k. Five months from the start of our partnership, we continue to see fantastic data and audience response.

We understand how tricky it is for an established publisher with iconic and well-loved games to tread the line between engaging social presence and established brand identity. To make sure we get it right, we work closely with the Ubisoft UK team to devise the social strategy.

We’re proud to see a distinct shift in community reaction in addition to an increase in views, impressions and engagement.

Ubisoft UK TikTok ︎︎︎
Ubisoft UK Twitter ︎︎︎
Ubisoft UK Instagram ︎︎︎

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