Wheel of Time on Gather ︎
The Background
We partnered up with LadBible Australia to produce an event celebrating the release of Amazon’s Wheel of Time series.
Working with the very talented LadBible team, we created and implemented a map for the event, ensuring our art and writing stays true to the original Wheel of Time books.
The Activation
The experience featured 20+ rooms and 50+ NPCs for fans to explore, including puzzles and live entertainment for the opening event.
Through a partnership between LadBible and Gather, the event was featured directly in the Gather app, allowing users to not only access the space easily, but also to choose their own Wheel of Time-inspired pixel avatar.
The experience was covered by WOT fans on the official Wheel of Time Wiki︎︎︎. You can also find out more by visiting LadBible︎︎︎, GamingBible︎︎︎, or Mumbrella︎︎︎.
The campaign won Best Use of Digital for Prime Video AUS and NZ and LadBible Australia at 2022 Promax Awards.
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