Magic: The Gathering on Gather

Strixhaven on Gather for Magic: The Gathering from YRS TRULY on Vimeo.

The Background

Gather is an interactive meeting platform featuring proximity video chat, making it as close to the real deal as a digital event can get. 

And, best of all, it’s fully customisable, with the final product reminiscent of vintage pixel games. 

So, we ventured into Gather with Magic: The Gathering to create interactive experiences for Strixhaven: School of Mages and Adventures in the Forgotten Realms.  

The events were featured in Forbes, IGN France, IGN Southeast Asia, Eurogamer, Dicebreaker, Tom’s Hardware and more. 

The Activation(s)

Strixhaven: School of Mages

To celebrate Strixhaven: School of Mages, we recreated the university and all of its five colleges in pixel form. Lore, puzzles, quests, NPCs and treasures filled the space.

Not only that: between Prismari, Quandrix, Witherbloom, Lorehold, Silverquill, the Biblioplex, Firejolt Cafe and Bow’s End Tavern, our guests had a lot to explore.

Forbes called the event ”a masterclass in pandemic event planning”.

Adventures in the Forgotten Realms

As Magic: The Gathering met Dungeons & Dragons for a very special set, we invited content creators and press to traverse a dungeon in search of ten exclusive Adventures in the Forgotten Realms cards.

It wasn’t an easy task: there were 80+ rooms to explore, with hundreds of NPCs and interactive objects. Over 60 creators decided to stream the event. 

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