Ubisoft UK on Social
Helping Ubisoft UK thrive on social media.
The Activation
We understand how tricky it is for an established publisher with iconic and well-loved games to tread the line between engaging social presence and established brand identity. To make sure we get it right, we collaborate closely with Ubisoft UK when strategising and creating content.
Though we have been working together since 2022, we are always looking for ways to improve and ensure our work stays engaging. Back in 2022, in the first six months of working together, we generated over 2,500,000 organic views on TikTok, with an overwhelmingly positive reaction from the community. Now, in the first two months of 2025 alone, we saw over 9,600,000 organic views on TikTok, and 4,000,000 organic views on Instagram Reels. Since 2022, we also increased the follower count eightfold: from 30K, to 240K.
It's not just short-form video: we also work together to create content for Ubisoft UK, Rainbow Six Siege UK and Assassin’s Creed Twitter accounts, with our top tweet reaching 3,200,000 impressions.
We’re proud to see the increase in views, impressions and engagement that came from our joint strategy – and a distinct shift in community sentiment across all platforms!
The
Results
The Ubisoft UK team’s close collaboration with YRS TRULY has successfully balanced an engaging local social presence with hundreds of thousands of impressions every month.
